Artists: What’s Your Potential?

Don’t underestimate your possibilities. They’re greater than ever!

By Carolyn Edlund

Over the past few months, I’ve talked to many artists, and heard some self-defeating comments, like:

– It’s not like it was back in the 1990’s; you just can’t make money like that anymore.

– I’ve never been able to take my business past being a start-up.

– I know that the market is saturated for my type of work, so I can’t make much money. I don’t want to price my work any higher, or I won’t make any sales.

– I get frightened that I’m not thinking the right way, or making the right choices, and so I freeze and do nothing.

Have you been thinking along the same lines? It’s easy to fall into that trap. Many artists aren’t born businesspeople. Creating business plans and marketing strategies are not familiar activities. Fear of rejection and lack of confidence combine to grind everything to a halt. You “freeze and do nothing.”

There is very good news, however. Is the market shrinking? No. Are opportunities going away? No way. In fact, with today’s global marketplace, there are more possibilities than ever to sell your work and make money as an artist. The key is to understand those potential opportunities so that you can unlock them and position yourself. Continue reading